Evaluation Question Three

What have you learned from your audience feedback?

This is the questionnaire I made to give out to 30 people to evaluate the final cut of my video.
Below is an example of a filled out questionnaire:

Feedback Summary:


Question 1:

This shows that there was a wide variety of ages that took the survey, though the largest single group was 16-19 and made up 50% of the survey.

Question 2:

This suggests that there was a fairly even balance between male and female.

Question 3:

From this chart, you can see that the three genres that the audience thought the video sounded like the most were Ambient, Electronic and Trip-Hop, which are the actual genres that the song belongs to. This is what I had hoped the audience would think and suggests that the video correctly represents the genres it belongs to.

Question 4:

This shows that the audience has a wide range of musical tastes and will interpret the song in different ways.

Question 5:

This diagram represents the different methods of obtaining music that the audience use and shows that they all use varying methods.

Question 6:

About a third of the audience asked said they listen to music on the go and the rest mainly used methods related to sitting at a computer.

Question 7:

This represents the themes that the audience thought the music video contained and the theme that most thought it contained was defiance. This was probably mainly due to the name of the song, which does suggest a certain degree of defiance. The other largest themes were contrast, determination and darkness, which were the main themes I wanted to try and convey. From this I have learnt that the themes were fairly easy to discern, but I could have made it more obvious by having a bit more visual imagery.

Question 8:

This is the question that asks whether they know any other artists/bands that are similar to this one and the majority said they didn't, which suggests that it would be harder for an artist like this to get popular because there are few other artists to compare her to and the audience may find it harder to relate to her.

Question 9:

About 70% of the audience thought the video looked professional, which is encouraging to see on a video which is actually amateur in almost every sense of the word. 

Of those who said no, several said that it would have looked more professional if I had used an HD camera and used a tripod for some of the shots where I had not.

Question 10:

The most common positive said about the video was that they liked the editing effects, especially where the lyrics were about magic and a copy of the artist appeared and then the original mimed shooting the copy and it vanished using a ripple type effect.

They also liked the colour correction making it look darker.

Question 11:

A lot of people said that I should have used an HD camera as the quality made it look more amateur and was only saved by the colour correction. 

They also said that using a tripod on some of the shots would have made it more professional and easier to watch.

Question 12:

Of the 30 people, 12 said they would get the song and 18 said they wouldn't. This was likely due to the genre of the music rather than them not liking the video, as most of them said it looked professional and I didn't receive many negative comments other than about the technical approaches I used.

Question 13:

The average rating give by the audience was 7.5, which suggests that the audience I gave the questionnaire to generally liked it.

What I have learned from audience feedback:

From the audience feedback I have ascertained that I should have used a tripod for more of the shots to give continuity to the shots and make them look smoother. 

Along with the tripod I should have used an HD camera to give it a more professional look. 

I also learned that my video was fairly successful at conveying the themes contained within it and what genres it belonged to.

Constructive criticism aside, I still believe that my video was generally successful in its original aims and the audience received it positively.