Friday, 10 February 2012

Magazine Advert


This is the final magazine advert.

This was a relatively simple procedure that involved taking the original picture used for the front cover of the digipak and placing it at the centre of a new page filling the width. On the digipak cover, the image only went to just to the left of her head and so cut out the trees behind her. Including this on the advert expands the image and gives it more depth without making it unrecognisable. 

I then took the same font used on the digipak front cover and moved it above the image to make it the prominent text on the page. I kept the name of the single in italics to keep the link to the front cover and I added a release date underneath the image as it would be second thing the reader would see. This was a slightly different font to keep it separate form the artist name and single at the top. I underlined the release date to give emphasis and variation, and then wrote a short sentence describing the artist as she is new and most people would not know anything about her. This was again a different font and a lot smaller so that it would not interfere with the other text. Below the description I place two quotes - one from a music magazine (Q) and one from a music website (Pitchfork) - praising the single, encouraging the viewer to take a listen. 

The picture in the bottom left is of the record label, Rabid Records, which links it to the digipak as it is on the back cover of it, and is there to add authenticity. The three logos in the bottom right are; Rough Trade, a series of record shops and a record label; iTunes, a music download and management program; and Sister Ray, a record shop in central London. These are present to also add authenticity and because it is a convention I found in other magazine adverts.

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