Genre Analysis

Here are 3 videos of a similar genre and how they display similar characteristics








These 3 videos all share certain characteristics, the most obvious of which is the choice each director has made to the video look like it could have been filmed in the 60s. The third video is actual footage from The Jonestown Institute in California documenting the People's Temple movement in the 1960s. They have edited in the lead singer of the band to give a more authentic feel, which conforms to Goodwin's theory of music video characteristics. The first video, 'Lust For Life' by Girls, has the effect of looking like a string of home movie clips cut together which acts as a throwback to the 1970s when people use to film in this style. The song itself also makes reference to wishing things were different when they were younger -
"I Wish I Had A Father
 And Maybe Then I Woulda Turned Out Right"
The Arcade Fire video has the themes of redemption and realisation, the former of which is shared with the Cults video.
All three videos feature the artist although very briefly in the first video.
They also all have people (not necessarily the artist) singing the lyrics of the song.
Each song's video also has strong ties with the lyrics and music of the song.
Similar themes also run through the video such as the idea of things that have happened in the past - wondering about if having a father when they were younger would have made them "right"; being shut out from the world when loved ones have died and then forgetting and moving on; the Jonestown Massacre and how each person's experience is different.